About 10ˣ
We founded 10ˣ because the gap between what organizations intend and what they actually ship is not a people problem — it is a friction problem. We build the systems to eliminate it.
Built by operators, not observers
SMSrinivas Maddala
Co-Founder & CTO
Tech generalist and systems thinker. Obsessed with understanding how the world works and engineering better systems
LinkedIn
PKPraveen Kumar
Co-Founder
Generalist who sees the physics behind scale. Obsessed with turning linear organizations into exponential ones.
LinkedInWhy we started
Product ideas travel through five handoffs before they ship. At each step: context is lost, requirements drift, rework multiplies, and knowledge disappears after every release.
We spent years watching organizations mistake complexity for friction. Complexity is real — it's the nature of the problem. Friction is manufactured — it's the cost of a system that was never designed to scale.
10ˣ was founded on the conviction that this is not complexity — it is friction. And friction is an engineering problem, not an inevitability.
Build the execution layer for the exponential enterprise
10ˣ doesn't add a layer on top of an inefficient system. It replaces the infrastructure beneath it.
What we build toward
Friction as Entropy
We treat friction like entropy in a closed system — it accumulates unless you engineer it out. We dissolve resistance at the molecular level.
Precision Engineering
Every system, every integration, every automation is built with surgical precision. We treat operations like code: refactor, delete, compile.
Corporate Memory
Organizations are memoryless. Knowledge dies after every release, every departure. We build the Corporate Cortex — the long-term memory of the firm. Every decision traceable. Every rationale preserved.
The Shield
We catch the error before it compiles and fix the break before it ships. Security, governance, and sovereignty are foundations — not features.
Learn more →Human Amplification
We don't replace people. We remove everything that prevents them from being extraordinary. The machine handles the code. The human handles the outcome.
Join the exponential enterprise
Whether you're building, leading, or scaling — the execution layer is ready.