Every enterprise problem, when reduced to its atomic form, is a friction problem.
We spend billions on software that manages symptoms. Project management tools that track delays instead of preventing them. Communication platforms that organize noise instead of eliminating it. Analytics dashboards that visualize problems instead of dissolving them.
The exponential enterprise sees differently. It treats friction like entropy in a closed system — it accumulates unless you engineer it out.
Every manual handoff, every approval chain, every context switch, every data reconciliation is energy lost to the system. Not lost temporarily — lost permanently. Entropy doesn't pause. It compounds.
The Solvent
The solution isn't optimization. Optimization accepts the existence of friction and tries to minimize it. That's negotiating with entropy. It always wins.
The exponential enterprise deploys the Solvent — it dissolves friction at the molecular level. Not a bandage. A chemical reaction that eliminates resistance from the system entirely.
Consider the operational chain: Order to Purchase Order to Contract to Finance to Invoice to Compliance. Each step: manual handoffs, emails and spreadsheets, policy checks done by humans. Delays compound at every hop.
The Solvent doesn't speed up each step. It questions whether the step should exist. It dissolves the boundary between steps so work flows like current through a conductor — no resistance, no heat loss, no entropy.
The Physics of Scale
Friction compounds. A 10% friction tax on a 30% growth rate doesn't cost you 10% — it costs you the exponential difference between 20% and 30% compounded over time. Over five years, that gap becomes a chasm.
When you dissolve friction instead of managing it, something remarkable happens: the energy that was being consumed by resistance becomes available for acceleration. Teams move faster not because they're working harder, but because there's less working against them.
This is the physics of scale. Not more force. Less resistance. Not brute effort. Engineered momentum.
The companies that understand this — that treat friction as entropy and deploy the Solvent rather than the bandage — are the ones that will define the next decade of enterprise computing.
Friction is the only enemy. And we have the chemistry to dissolve it.